A website for a Buffalo-based business needs a different strategy than one for a national brand. Here’s why:
| Feature | Local Business Website | National Business Website |
|---|---|---|
| SEO Strategy | Optimized for “Buffalo” or “near me” searches | Competes in broad national search |
| Focus | Driving foot traffic, calls, or local sales | E-commerce, subscriptions, or large-scale brand awareness |
| Community Connection | Highlights local involvement, testimonials from local customers | More generic branding, broader appeal |
| Personalization | Emphasizes relationships, small business feel | Scales to a mass audience, less personalization |
Before getting started, here are key questions every business owner should ask:
1️⃣ What is the main goal of my website?
(More sales, appointments, foot traffic, brand awareness?)
2️⃣ Who is my target customer?
(Locals? Tourists? Businesses? Specific age groups?)
3️⃣ What action do I want visitors to take?
(Call, book an appointment, visit the store, buy online?)
4️⃣ What makes my business unique?
(Highlight your story, local roots, or standout services.)
5️⃣ How will I keep my site updated?
(Do you need ongoing updates, or a set-it-and-forget-it approach?)
Your site needs to be user-friendly, mobile-responsive, and conversion-focused. Here’s what you’ll want to include:
We optimize your site so you show up when people search for businesses “near me” or in Buffalo and WNY.
Phone number, address, hours of operation, and a Google Maps location embedded right on your site.
Most people look up businesses from their phones. A mobile-optimized site ensures a seamless experience.
People won’t wait—your site should load in under 3 seconds or they’ll leave.
Make it easy for visitors to call you, book an appointment, or visit your store with buttons like:
📞 “Call Now” | 📅 “Book an Appointment” | 🛒 “Shop Local”
Customer Reviews & Testimonials
Build trust by showcasing Google, Facebook, or Yelp reviews.
What do you offer? Whether it’s menus, pricing, or service descriptions, keep it easy to find.
Connect your site to Facebook, Instagram, and Google Business Profile.
Regular updates help with SEO and show that you’re active in the community.
