Direct Mail Marketing: Why It Still Works in 2025 (And How Your Business Can Benefit)
If you’re a local business owner in the Buffalo, NY area, you’ve probably dabbled in online marketing—Facebook ads, email lists, maybe even TikTok (if you’re feeling adventurous). But have you ever thought about direct mail marketing? I know, I know—some people say “Isn’t that old-school?” But here’s the thing: Direct mail still works, and it […]
Designing Your Ad
Designing an effective direct mail postcard—especially one as compact as 3″ x 4″—is all about clarity, impact, and ensuring your message stands out. Don’t Overlook These Essentials Clear Call-to-Action (CTA):Your postcard should tell recipients exactly what to do next—whether it’s visiting your website, calling for a consultation, or redeeming an offer. Visual Hierarchy:Make sure that […]
Reaching New Residents
How Local Businesses Can Use Direct Mail to Attract New Residents Moving to a new community can be both exciting and overwhelming. New residents are actively seeking local services, stores, and restaurants to establish their routines. This makes them a prime audience for businesses looking to build long-term customer relationships. Direct mail marketing is one […]
